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UBS CEO Sabine Keller-Busse: Generative AI and new technologies responsible for turnarounds

calendar_today02/26/2026
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schedule1 min read
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BySwissTech AI Editor
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UBS CEO Sabine Keller-Busse: Generative AI and new technologies responsible for turnarounds
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Credit: Archiv SwissTech Briefing

Generative AI and blockchain technology will change the Swiss economy and society. The government must prepare for the upheavals.

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Die zunehmende Bedeutung von Generativen Künstlicher Intelligenz und anderen neuen Technologien wird nicht nur unsere Wirtschaft, sondern auch unsere Gesellschaft als Ganzes verändern - und das schneller als jede mögliche politische Maßnahme oder Zollreform.

Analyst Insight
In a recent statement, UBS CEO Sabine Keller-Busse warned of the unpredictable effects of generative artificial intelligence (generative AI). Generative AI is a subfield of artificial intelligence that enables complex data sets to be processed and new content to be generated. This technology has found widespread application in a very short time and is being actively researched by companies such as Siemens, Google, and Microsoft. One example of this is the ability of generative AI to create high-quality images or compose texts without the involvement of a human author.

Technical Detail
Technical Insight: UBS CEO Sabine Keller-Busse: Generative AI and new technologies responsible for upheavals

Another important example of the potential applications of generative AI is the use of artificial intelligence in education. For example, adaptive learning systems can be used to expand learning opportunities for students.

Contextual Atmosphere
Strategic Context

The introduction of generative AI and new technologies will not only change the economy, but also society as a whole. One example of this is the use of artificial intelligence in education to expand learning opportunities for students.

data_usageHard Data & Figures

{"name":"Sabine Keller-Busse","number":null}

{"event":"Einführung von Generativen KI in der Bildung","date":null}

{"impact":"Erhöhung der Produktivität durch AI-gesteuerte Automation","value":12}

{"example":"Verwendung von Generative AI in der Medizin für die Analyse großer Datenmengen und Identifizierung neuer Behandlungen","date":null}

{"estimate":"Zunahme des Schweizer GDP durch Blockchain-Technologie bis zu 1,5% bis 2025","source":"KPMG"}

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Sources & References